Here’s how consumer-goods manufacturers can master complexity—and even turn it to their advantage. Source: McKinsey & Company
Retailer apps are competing with every other app on a Millennial’s phone, which means no marketer should assume that just because Millennials are ‘mobile’ they will seek out a retailer or a brand app. Source: MediaPost
In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and were rewarded for their efforts. Source: Adweek
Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in advertising and in-store promotions to grow consumer mindshare. Source: MediaPost
While manufacturing, distribution and marketing support are all important to a successful product launch, brand differentiation is the most important factor that drives success for challenger brands. Source: Forbes
Traveler’s deputy editor (and new mom) can’t stop raving about this infant car seat/stroller. Parents, take note. Source: Condé Nast Traveler
Will automakers share control with the aftermarket or not? Source: MOTOR Magazine
Self-knowledge and self-awareness are believed to propel growth of a person and open up doors to higher levels of intelligence and success in life. Source: Eastern Mirror
AAA advises that finding a trusted mechanic is more important than ever. Source: AAA NewsRoom
“You can never be overdressed or overeducated” — Oscar Wilde Source: Jose Gregorio Petrella-Catari