Author Archives: Eric Granneman

Mobile Commerce In 2015

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The past year has represented a tipping point in mobile commerce investment, so as we enter a new year, we wanted to take stock by updating our m-commerce market map and offering our predictions. Source: TechCrunch

AAA Mobile App

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Find exclusive member discounts at over 164,000 locations; request roadside assistance and instant battery quotes; and access travel planning tools including Drive Trips and Travel Guides. Source: AAA Apps  

How CPG Brands Can Reach Hispanics

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Marketers trying to reach Hispanic consumers have to remember that they represent one-sixth of the US population —and they’re the fastest-growing population segment in the US. Source: eMarketer

Why Consumer Brands Are Increasingly Personal

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Inspired by the self-quantified movement, consumer brands are becoming increasingly personal. Here’s what that could mean for your B2C brand. Source: Branding Strategy Insider

Top 10 Global Crowdsourced Campaigns of 2014

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Crowdsourcing gained momentum in 2014 as marketers including Doritos,McDonald’s and Starbucks created innovative crowdsourced campaigns. Source: Advertising Age