Author Archives: Eric Granneman

Obis One

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To the world of organic black garlic. Our products are 100% made by us in our USA, without any additives or preservatives. Source: Obis One

Crafting Your Verbal Brand

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At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language continues to hugely influence a plethora of channels. Source: Branding Strategy Insider

How to Cultivate Senior Management Skills

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Edward T. Reilly assembled a book for new and experienced leaders that lists some action items assembled to help managers cultivate senior management skills. Source: American Management Association

How U.S. CPGs Can Get Their Groove Back

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Achieving CPG sales growth in an increasingly complex market will require rethinking the marketing and promotion strategy, more effective product portfolios, innovative merchandising, and the flexibility to work with different retail formats. Source: Strategy&

Keep Customers for Life

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In today’s fast-changing, competitive business environment, excellent customer service is essential for success. In fact, service may be the key to differentiating your business from the competition. Source: American Management Association

Eight Keys To Telling A Competitive Brand Story

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Your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. Source: Branding Strategy Insider

Delfino Colatura

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Extract of Salt Anchovies Healthy, digestible and rich in vitamin A, you can taste it using a few fresh herbs like parsley, garlic, red pepper and good olive oil joined together as a condiment for some spaghetti or linguine. Source: Buon Italia

Netflix Hacks

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Fifteen 15 tips for getting the most out of your Netflix subscription. Source: Vulture.com