Marketers including Ford, Visa and Taco Bell attend a three-day Brand Partner Program at YouTube’s production studio in Los Angeles. Source: Advertising Age
Brands have been publishers for almost as long as publishers have been publishers. Source: Advertising Age
Consumer packaged goods (CPG) brands are increasing spending on digital video. CPG marketers have found that better engagement and brand recall are some of the top benefits of digital video. Source: eMarketer
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position. Source: Forbes
Hundreds of high school students across America compete for the opportunity to represent their state in the 65th Annual Ford/AAA Student Auto Skills Challenge. Source: AAA NewsRoom
Marketers must stop trying to save the world and start concentrating on helping individuals and communities, according the World Federation of Advertisers. Source: Advertising Age
Gallup data shows they have a combination of hard-to-teach traits. Source: Harvard Business Review
How to make your life better? All you need is email. Source: TIME
AAA urges Congress and the Administration to instead focus on options like increasing the gas tax because it is the most effective and fair way to fund transportation in the near term. Source: AAA NewsRoom
More Must Be Done to Guarantee Consumer Choice and Control. Source: AAA NewsRoom