Author Archives: Eric Granneman

The Ultimate Guide to Native Advertising

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Native advertising has become an increasingly popular term and concept in recent years, emerging as one of the hotter trends in the digital advertising world. Source: MonetizePros

Brands Pay Heed: Millennials Wield Big Power

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The NFL, the food industry and Walmart are among the brands that must pay attention to the Millennial consumer’s values and needs, or risk becoming obsolete. Source: Advertising Age

How to Stop Mismanaging Your Brands

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A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Source: Advertising Age

E15 Gasoline

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The EPA’s proposal to decrease ethanol requirements will help drivers by preventing a surge in gas prices or the premature expansion of E15 gasoline sales. Source: AAA NewsRoom

People Will Live on Mars and Never Come Back

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More than 100,000 people are eager to make themselves at home on another planet. They’ve applied for a one-way trip to Mars, hoping to be chosen to spend the rest of their lives on uncharted territory, according to an organization planning the manned missions. Source: YouTube