Exploring the three Cs —competency, capacity and cost — helps better understand the pros and cons of insourcing and outsourcing as they relate to an organization’s specific marketing objectives. Source: Forbes
As agencies battle each other for Lions next week in Cannes, a gesture of peace might just end up with the most hardware. Burger King and Y&R’s McWhopper offer to McDonald’s for Peace One Day is one of the pre-festival favorites. Source: Adweek
This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents. Source: Adweek
Our Bulldog short was in the very first OB collection and to this day is our bestseller. Source: Orlebar Brown
To gain some insight into the major shifts and up-and-coming technologies that are shaping the digital marketing space in 2016, we asked a panel of marketing experts. Source: Docurated.com
It may seem old school to some but the days of direct mail could still have its place in the omni-channel world and is increasingly being seen as the key tool for grabbing customer attention. Source: Tech News
Product management tips can come from anywhere — and some of the best you’ll ever find are in the documentary “A Faster Horse.” Source: ProductPlan.com
Companies that take care of their employees—and let their customers know about it—stand to boost their brand value. Source: Adweek
Per the VoC research findings, here are three ways to stop damaging consumer relationships and start delivering truly personalized CX. Forbes
In 2016, a Millennial could be anything from a 16 year old schoolgirl still living with their parents, to a home-owning family man in his mid-30s. Source: Social Media Week