Author Archives: Eric Granneman

Enthusiasm: The Enemy Of Good Marketing

      Comments Off on Enthusiasm: The Enemy Of Good Marketing

There is no doubt about it enthusiasm is the enemy of good marketing. Often, the product manager is so in love with his new device he cannot see its functional flaws. Source: Branding Strategy Insider

The Brand Brief Behind Nike’s Just Do It Campaign

      Comments Off on The Brand Brief Behind Nike’s Just Do It Campaign

Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief. Source: Branding Strategy Insider

Free Social Media Tools

      Comments Off on Free Social Media Tools

Social media is one of the easiest ways to reach a large audience. There are a few tools that you might not be aware of that will help get ahead of the competition. Source: Your Ad Squad