“Visual storytelling” is the new buzzword, but if brands want to stand out, they need to do things differently, writes Jake Athey. Here are three things to try. Source: Advertising Age
Coffee seems to bring people together and that’s how Nescafé thought to turn this idea into a whole new campaign. Source: Creative Guerrilla Marketing
Being exclusive means excluding some people and welcoming others, and it is an important part of creating a brand. Source: Branding Strategy Insider
Nine Phrases Successful People Say Every Day (and You Should, Too): Because what you say makes all the difference. Source: The Muse
The ‘Ecocapsule’ is a mini apartment that generates its own clean energy and can be situated anywhere, from city to tundra. Source: CNN.com
For companies in the sharing economy, no question is more important—in fact, it’s been the subject of intense legal battles for decades. Source: The New Yorker
Marketers often struggle with how to deliver an authentic brand experience to customers. Source: Advertising Age
A staycation doesn’t have to be boring! Vacation is a state of mind, and if you don’t have money to fly or drive anywhere this summer, then a weekend spent at your apartment with yourself might be just what you need. Source: The Financial Diet
Consumers increasingly want personalised, less regular but more targeted messaging, according to a new study released this week which says that nearly two thirds (63%) of respondents are annoyed by repeated generic messaging. Source: Marketing Tech News
Six Tactics for Powering Your Success by Expressing Thanks. Source: Michael Hyatt