Author Archives: Eric Granneman

Your Road-Trip Checklist

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You can road-trip, or you can road-trip smartly with this guide to essentials. Source: Real Simple

Why Customer Lifecycle Desperately Needs Profiles

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The Customer Lifecycle Model represents a more strategic and longer-term way to consider customer engagement but profiles can still have a significant impact on how the model is executed across a business. Source: Digital Doughnut

Where Are Teens Dropping Dollars?

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What are teens doling out their hard-earned cash—or allowances—on? Recent research finds that while teens still enjoy heading to physical stores for shopping, there’s an increasing interest among the group to shop online. Source: eMarketer