Here’s how consumer-goods manufacturers can master complexity—and even turn it to their advantage. Source: McKinsey & Company
Retailer apps are competing with every other app on a Millennial’s phone, which means no marketer should assume that just because Millennials are ‘mobile’ they will seek out a retailer or a brand app. Source: MediaPost
In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and were rewarded for their efforts. Source: Adweek
Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in advertising and in-store promotions to grow consumer mindshare. Source: MediaPost
While manufacturing, distribution and marketing support are all important to a successful product launch, brand differentiation is the most important factor that drives success for challenger brands. Source: Forbes
We found 28 examples of the best marketing campaigns thus far in 2016, as well as all a look at the brilliant people behind them. Source: Buffer Inc.
SketchDeck helps you create high quality presentations, sales collateral and marketing assets. Source: SketchDeck
In brand positioning, there is no place on the spectrum that is inherently more favorable or less favorable than others. It is more important that the organization identifies the positioning that it can occupy with the greatest confidence as it balances authenticity, relevance and differentiation. Source: Branding Strategy Insider
Why do consumers keep brands in their lives? Source: Branding Strategy Insider
Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Source: Forbes