Category Archives: MARKETING

Understanding Your Audience One Screen at a Time

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Whether we’re watching television, working on laptops, playing with tablets, futzing with smartphones, or even doing all four at once, it’s hard to ignore our nation’s growing dependence on screen time. Source: iMediaConnection

Transforming Marketing

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The importance of marketing has never been more critical. We find ourselves competing in an “age of sameness” where products and services, regardless of the sector or geography, are basically the same. Source: American Management Association

The End of the Expert: Why No One in Marketing Knows What They’re Doing

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It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish. Unfortunately, the world has changed. Source: Forbes

The Dazzling Presidential Election Display Advertising Duel

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With Election Day upon us, both sides spent more money on advertising in the final push towards swaying voters. Party fundraising has been a hot topic this year, but what we’re most interested in is looking at how Obama and Romney’s presidential campaigns are spending their dollars online. Source: Adotas

What You Need to Know About Social’s Future

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It’s been a big year of growth for social media as an industry, and, as it shows no signs of stopping any time soon, here are five things to keep an eye on. Source: iMediaConnection