Category Archives: MARKETING

Per the VoC research findings, here are three ways to stop damaging consumer relationships and start delivering truly personalized CX. Forbes

In 2016, a Millennial could be anything from a 16 year old schoolgirl still living with their parents, to a home-owning family man in his mid-30s. Source: Social Media Week

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications for retailers and packaged-goods companies alike. Source: McKinsey & Company

These days, fulfilling customer needs in real time is necessary to sustain competitive parity. But soon, “real time” won’t be good enough. Source: Forbes

A better alternative to branded content. Source: Harvard Business Review

Every established brand should have a clear understanding of its brand equity, including awareness, relevant differentiation, value, accessibility, and emotional connection. Source: Branding Strategy Insider

This paper shows how by calibrating emotional as well as cognitive reactions and estimating their impact on purchase intentions, Kmart was able to focus its communications, improving market share. Source: Marketing Science