In place of Uber’s signature black, gray, and blue color palette, the company will embrace bright colors—lots of them. Source: Wired
This is the beginning of the end for car ownership. Source: Mashable.com
There is no doubt about it enthusiasm is the enemy of good marketing. Often, the product manager is so in love with his new device he cannot see its functional flaws. Source: Branding Strategy Insider
Engagement is the next big thing, which is why so many websites implement user engagement metrics. Source: CodeFuel
Learn some marketing techniques that don’t require money, only your time. Perfect for small companies that are full of ambition but low on cash. Source: kissmetrics
Brands can build trust with consumers with responsible personalization in four ways. Source: Advertising Age
Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief. Source: Branding Strategy Insider
Social media is one of the easiest ways to reach a large audience. There are a few tools that you might not be aware of that will help get ahead of the competition. Source: Your Ad Squad
Consumer packaged goods companies may not be as sexy as tech brands, but they have a lot to teach the tech industry when it comes to creating shared value. Source: Advertising Age
“Visual storytelling” is the new buzzword, but if brands want to stand out, they need to do things differently, writes Jake Athey. Here are three things to try. Source: Advertising Age