Coffee seems to bring people together and that’s how Nescafé thought to turn this idea into a whole new campaign. Source: Creative Guerrilla Marketing
Being exclusive means excluding some people and welcoming others, and it is an important part of creating a brand. Source: Branding Strategy Insider
Marketers often struggle with how to deliver an authentic brand experience to customers. Source: Advertising Age
Consumers increasingly want personalised, less regular but more targeted messaging, according to a new study released this week which says that nearly two thirds (63%) of respondents are annoyed by repeated generic messaging. Source: Marketing Tech News
We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times. Source: McKinsey & Company
The 51 Coolest Side Projects We’ve Ever Seen: Get ready for a mega dose of inspiration. Source: The Muse
You may think you know a thing or two about marketing. But odds are you don’t know even half as much as David Aaker. Source: CMS Wire
What I wish I’d known before I became a PM. Source: Ken Norton
The Customer Lifecycle Model represents a more strategic and longer-term way to consider customer engagement but profiles can still have a significant impact on how the model is executed across a business. Source: Digital Doughnut
What are teens doling out their hard-earned cash—or allowances—on? Recent research finds that while teens still enjoy heading to physical stores for shopping, there’s an increasing interest among the group to shop online. Source: eMarketer