In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the Source: Digital Marketing Conferences
Most explainer videos won’t boost your conversion rate enough or make you more money. Why? Many consumers easily forget what they have just watched. Source: TECH.CO
With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse. Source: Forbes
The past year has represented a tipping point in mobile commerce investment, so as we enter a new year, we wanted to take stock by updating our m-commerce market map and offering our predictions. Source: TechCrunch
Find exclusive member discounts at over 164,000 locations; request roadside assistance and instant battery quotes; and access travel planning tools including Drive Trips and Travel Guides. Source: AAA Apps
Marketers trying to reach Hispanic consumers have to remember that they represent one-sixth of the US population —and they’re the fastest-growing population segment in the US. Source: eMarketer
Inspired by the self-quantified movement, consumer brands are becoming increasingly personal. Here’s what that could mean for your B2C brand. Source: Branding Strategy Insider
Crowdsourcing gained momentum in 2014 as marketers including Doritos,McDonald’s and Starbucks created innovative crowdsourced campaigns. Source: Advertising Age
What role do corporations play when people get what they need from each other? Source: Digital Business
Delegation is an essential part of a project manager’s role, so identifying roles and responsibilities is important. Applying the RACI model can help. Source: Project Smart