The word engaged is overused. Everyone is focusing on “online engagement.” Brands, nonprofits, individuals — everyone wants to increase their online presence and measure online engagement to be able to showcase what they are doing is successful. Source: Huffington Post
Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing. Source: Branding Strategy Insider
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts’ words fuel you. Source: Entrepreneur
Achieving CPG sales growth in an increasingly complex market will require rethinking the marketing and promotion strategy, more effective product portfolios, innovative merchandising, and the flexibility to work with different retail formats. Source: Strategy&
In today’s fast-changing, competitive business environment, excellent customer service is essential for success. In fact, service may be the key to differentiating your business from the competition. Source: American Management Association
Your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. Source: Branding Strategy Insider
Tips to make the most of your customer base and attract more profitable customers. Source: Maximizer CRM
The marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers. Source: Advertising Age
P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. Source: Branding Strategy Insider
The rise of the service economy is changing the way we do business. We need to think differently about branding, too, writes B2B strategist Rodger Jones. Source: Advertising Age