Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing. Source: Jeff Bullas
Marketers including Ford, Visa and Taco Bell attend a three-day Brand Partner Program at YouTube’s production studio in Los Angeles. Source: Advertising Age
Brands have been publishers for almost as long as publishers have been publishers. Source: Advertising Age
Consumer packaged goods (CPG) brands are increasing spending on digital video. CPG marketers have found that better engagement and brand recall are some of the top benefits of digital video. Source: eMarketer
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position. Source: Forbes
Marketers must stop trying to save the world and start concentrating on helping individuals and communities, according the World Federation of Advertisers. Source: Advertising Age
Customer experience (CX) is all the buzz in marketing and business today. But not enough, according to Forrester Research’s Cory Munchbach. Source: CMS Wire
Native advertising has become an increasingly popular term and concept in recent years, emerging as one of the hotter trends in the digital advertising world. Source: MonetizePros
Sagefrog Marketing Group’s 2014 Top 50 Most Trusted Brands In America. Source: Sagefrog
From digital marketing to home hardware: a look at five innovative b-to-b campaigns Source: Advertising Age