The NFL, the food industry and Walmart are among the brands that must pay attention to the Millennial consumer’s values and needs, or risk becoming obsolete. Source: Advertising Age
A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Source: Advertising Age
Whether consumers buy directly from brands or from online retailers is often a question of loyalty vs. logistics. Source: eMarketer
Conventional wisdom tells us to figure out what a brand stands for. But knowing what a brand doesn’t stand for is the path to the highest level of success. Source: Advertising Age
Whether you think content is king, queen or court jester—and what’s up with our industry’s need for all the personification by the way—we can all agree that it has some level importance. Source: iMediaConnection Blog
Be sure to consider the customer’s end-to-end journey. Source: Harvard Business Review
Those of you who know me well, and who follow my columns, could readily guess that I’m a proponent of collaboration in any business function. Marketing is no exception. Source: Forbes
PechaKucha is a presentation style in which 20 slides are shown for 20 seconds each. Source: Wikipedia
TinEye is a reverse image search engine. Give it an image and it will tell you where the image appears on the web. Source: TinEye
Facebook’s Mark Zuckerberg was once famously quoted as saying that “A more open and connected world will help create…more authentic businesses and better products and services.” That vision is already being realized, and its name is collaborative marketing. Source: Huffington Post