The End of the Expert: Why No One in Marketing Knows What They’re Doing

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Dark chalkboard with a marketing Illustration

Dark chalkboard with a marketing Illustration

It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish. Unfortunately, the world has changed.

Source: Forbes