Category Archives: MANAGEMENT

Leading Cross-Functional Teams

Eric Granneman May 18, 2015 Comments Off

What I wish I’d known before I became a PM. Source: Ken Norton

Why Customer Lifecycle Desperately Needs Profiles

Eric Granneman May 7, 2015 Comments Off

The Customer Lifecycle Model represents a more strategic and longer-term way to consider customer engagement but profiles can still have a significant impact on how the model is executed across a business. Source: Digital Doughnut

Barney Frank on How to use Humor to Get What You Want

Eric Granneman April 16, 2015 Comments Off

The former congressman talks about gaining influence, even when you don’t have authority. Source: The Washington Post

Co-Worker Slacking Off?

Eric Granneman March 7, 2015 Comments Off

Co-Worker Slacking Off? Don’t Get Mad—Ask This Question: It’s a pretty magical solution. Source: The Muse

In ‘People Analytics,’ You’re Not a Human, You’re a Data Point

Eric Granneman March 3, 2015 Comments Off

People analytics, which treats an organization’s workers like any other asset in the supply chain—something to be monitored, analyzed and reconfigured—is likely to play a growing role in driving decision making. Source: Wall Street Journal

Ten Ways to Destroy Team Morale

Eric Granneman March 1, 2015 Comments Off

If you value the spirit and motivation of your team, and understand its importance, here are 10 actions to avoid if you don’t want to destroy team morale. Source: Peter Stark

Get Business Results from Your Content Marketing Strategy

Eric Granneman February 22, 2015 Comments Off

In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the Source: Digital Marketing Conferences