Companies that take care of their employees—and let their customers know about it—stand to boost their brand value. Source: Adweek
Per the VoC research findings, here are three ways to stop damaging consumer relationships and start delivering truly personalized CX. Forbes
In 2016, a Millennial could be anything from a 16 year old schoolgirl still living with their parents, to a home-owning family man in his mid-30s. Source: Social Media Week
Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications for retailers and packaged-goods companies alike. Source: McKinsey & Company
NASCAR fans continue to demonstrate the greatest loyalty toward a sponsor’s brand among all sports fans in the U.S. Source: Repucom
These days, fulfilling customer needs in real time is necessary to sustain competitive parity. But soon, “real time” won’t be good enough. Source: Forbes
A better alternative to branded content. Source: Harvard Business Review
Every established brand should have a clear understanding of its brand equity, including awareness, relevant differentiation, value, accessibility, and emotional connection. Source: Branding Strategy Insider
This paper shows how by calibrating emotional as well as cognitive reactions and estimating their impact on purchase intentions, Kmart was able to focus its communications, improving market share. Source: Marketing Science
Ready to become a better marketer? Here are eight quotes that will educate, encourage, and inspire. Source: xoombi